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How FRANSiS™ Generated $1M in Pipeline in 60 Days and Closed $300K in ARR in 4 Months with Conversion Candy’s Media Growth Engine

Discover how a scalable, podcast-driven acquisition strategy helped FRANSiS™ consistently book 30-40 demos per month, build trust with decision-makers, and achieve rapid ARR growth.

The Challenge:

FRANSiS, a SaaS provider offering conversational AI solutions with an Annual Contract Value (ACV) of $30,000, faced a challenge common to many high-growth B2B companies: scaling their pipeline while creating meaningful relationships with decision-makers. Traditional outreach methods like cold calls and emails were falling short, and they needed a reliable way to:

Consistently book 30-40 qualified demos per month.
Generate at least $1M in pipeline revenue in 60 days.
Close new customers quickly and predictably, achieving measurable ARR growth.

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Number of Podcast

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Sales Meetings Booked

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ARR Added

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Business Growth

The Solution:

FRANSiS partnered with Conversion Candy to implement the Media Growth Engine, a strategy that transforms podcasts into a scalable lead-generation and trust-building machine. The approach for FRANSiS included:

Targeted Podcast Guest Outreach:
Conversion Candy identified high-value prospects aligned with FRANSiS’s target audience using advanced tools and multi-channel outreach.
Authentic, Value-Driven Podcast Conversations:
Each podcast episode served as an opportunity for FRANSiS™ to engage prospects in thoughtful conversations about industry challenges and solutions. These discussions showcased FRANSiS’s expertise while creating a foundation of trust.
Follow-Up and Demo Conversion:
A seamless follow-up system ensured that 95% of podcast guests explored collaboration opportunities, leading to booked demos and tangible sales opportunities.
Scalable Multi-Host Strategy:
Conversion Candy deployed a multi-host podcast model, enabling FRANSiS to engage more decision-makers simultaneously without overburdening internal resources.

"Working with Conversion Candy transformed our lead generation strategy. In just 60 days, we generated over $1M in pipeline, and within 4 months, we closed $300K in ARR. The Media Growth Engine didn’t just bring us leads—it built meaningful connections that directly translated into revenue growth."– Darryl Hart, CEO, FRANSiS

The Results:

Within 60 days, FRANSiS achieved:

$1,000,000 in new pipeline revenue.
30-40 qualified demos per month.

And in just 4 months, this strategy delivered:

$300,000+ in Annual Recurring Revenue (ARR).

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Why It Worked:

The Media Growth Engine's success lies in its ability to systematically build trust at scale. By engaging prospects in meaningful conversations through a professionally managed podcast, FRANSiS was able to:

Build authentic relationships with key decision-makers.
Position their conversational AI solutions as essential tools for solving industry-specific challenges.
Seamlessly convert engaging discussions into actionable sales opportunities.

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What It Means For FRANSiS™:

This partnership with Conversion Candy provided a predictable, scalable system for pipeline generation and ARR growth. The Media Growth Engine not only created $1M in pipeline but also translated those opportunities into $300K in closed ARR within four months, helping FRANSiS surpass their growth goals.